Self Learners Club: Revolutionizing Ed tech Case study thumbnail
Self Learners Club: Revolutionizing Ed tech Case study thumbnail
Self Learners Club: Revolutionizing Ed tech Case study thumbnail

Self Learners Club :A social learning ecosystem

Self Learners Club :A social learning ecosystem

Role/Context

Role/Context

Lead Product Designer

Lead Product Designer

Leveraged Skills

Leveraged Skills

UX Strategy,User Research,UI Design,Interaction Design

UX Strategy,User Research,UI Design,Interaction Design

Project Timeline

Project Timeline

November 2025 – December 2025

November 2025 – December 2025

The Challenge

E-Learning Platforms Optimize for Selling Courses, But Lack the Social Infrastructure for Finishing Them

E-Learning Platforms Optimize for Selling Courses, But Lack the Social Infrastructure for Finishing Them

1. Social Isolation & Accountability Solitary study kills motivation; without peer accountability or community pressure, over 50% of self-learners drop out within the first month.

2. Information Paralysis Learners are overwhelmed by scattered, uncurated resources (YouTube, blogs, docs), causing high cognitive load and "decision fatigue" before learning even begins.

3. The "Trust Deficit" Standard online certificates are often viewed by employers as "vanity metrics" that prove attendance but fail to demonstrate practical, job-ready competence.

The Solution

Explanation Video

The Social Ecosystem

The Social Ecosystem

Traditional learning platforms isolate users in a library of content. I inverted this model by placing the Community Feed at the center of the experience.

  • Success as Motivation: The feed highlights peer achievements (like finishing a bootcamp) rather than just course thumbnails, creating a sense of shared momentum.

  • Contextual Commerce: Course recommendations appear naturally within relevant discussions, allowing users to purchase materials endorsed by their community.

Structured Accountability Clubs

Structured Accountability Clubs

General chat groups often become noisy and unhelpful. I designed Clubs with specific, goal-oriented architecture to keep learners focused.

  • Dedicated Channels: Instead of a single stream, clubs are split into "Module-Help," "Project Showcase," and "Lobby" to organize discussions by intent.

  • Instructor Presence: Pinned updates and milestone announcements from instructors (like Dr. Angela) ensure the community remains authoritative and guided, not chaotic.

The Learning Engine (Pods & Smart Dock)

The Learning Engine (Pods & Smart Dock)

The core learning interface addresses the two biggest causes of dropout: loneliness and confusion.

  • Learning Pods: A dynamic leaderboard compares the user's progress against their specific cohort ("Pod"). Seeing that "Sarah is just ahead" triggers a competitive urge to keep studying.

  • Smart Resource Dock: To combat information overload, this feature uses AI to curate and tag external resources (e.g., "React Official Docs" vs. "Community Favorite"), ensuring users only study high-quality material.

  • Contextual AI Notes: "AI Learning Prompts" are embedded directly in the note-taking flow, proactively suggesting questions to deepen understanding.

The Trust Deficit Solution

The Trust Deficit Solution

A major pain point for self-learners is proving their skills to employers. The Profile acts as a data-backed CV.

  • Verified Skills: Unlike LinkedIn where anyone can claim a skill, endorsements here are generated from actual course data and quiz performance.

  • Proof of Work: "Recent Projects" and "Active Club Engagement" display tangible evidence of the user's dedication, bridging the gap between learning and employment.

Reflection

Given more time, I would prioritize the 'Verified Talent' feature to transform this app into a comprehensive learning ecosystem. This expansion would allow recruiters to access deep data on learner progress and growth history. Consequently, students would gain verified profiles, enabling them to showcase authenticated skills and milestones providing tangible proof of their abilities rather than relying on word-of-mouth.

Reflection

Given more time, I would prioritize the 'Verified Talent' feature to transform this app into a comprehensive learning ecosystem. This expansion would allow recruiters to access deep data on learner progress and growth history. Consequently, students would gain verified profiles, enabling them to showcase authenticated skills and milestones providing tangible proof of their abilities rather than relying on word-of-mouth.